I can't say enough good things about a story written by Stacey Burling, staff writer for the Philadelphia Inquirer. She captured the very essence of what a business must do to win the hearts of customers as she documented the opening of Lane Bryant's new concept store aimed at larger women.

Cacique (prounounced ka-seek) is the new store's name and Charming Shoppes, Inc., the brand's parent company wants 300 of them to open within the next three or four years. Think of Cacique as a Victoria's Secret for women who are not small and bony. In fact, Lane Bryant and the Cacique brand were purchased in 2001 from Limited Brands, the parent company of Victoria's Secret.

Every business owner can learn from this story. Pay attention to research, design, product, merchandising, sales and most importantly – empathy for the customer.

How about empathy for the business owner? When the store opened there were lines to the back of the store at each of six cash registers. Can you empathize?

Lane Bryant has jumped onto the same bandwagon as Dove. We shouldn't be surprised to learn that Sylvester McMonkey McBean is the bandleader and the parade is headed directly to the bank.

ADDED BONUS: Be sure you watch the slide show and turn your speakers on. You'll want to hear it all.