Books to Read

You’re on a road trip with an old man and a younger one.

Business stories are told. Wisdom is revealed. A new perspective emerges. Companies like Costco and Kodak, General Motors and Wal-Mart provide color and texture as they appear, first on the horizon and then in the rearview mirror. Real companies. Real decisions. Real outcomes. Jeff Bezos and Amazon give this road trip its rhythm, as the four pillars of Amazon’s success are made plain. It’s a wonderful success, easily repeated, even by a lemonade stand.

But only if you understand the importance of the marshmallow.

[EDITOR’S NOTE] Most readers report reading this just-released little book cover-to-cover in just one sitting, “Couldn’t put it down.” Evidently, a fun book to read. And from what we’ve been told; profound.

 

This revised and updated edition of the big bestseller dispels all myths about starting your own business.

Michael E. Gerber – with insight gained from years of experience – points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.

Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective —and shows you how to apply the lessons of franchising to any business, even if it’s not a franchise. Most importantly, Gerber helps you understand the difference between working on your business and working in your business.

The E-Myth Revisited will help you grow your business.